Established in 2006, Xpert is a widely known and established brand of the RSPL (Rohit Surfactants Private Limited) Group, with a mission to bring hygiene into every Indian kitchen. Xpert as a brand has stood true to its purpose and intention of bringing ease to women’s household chores with their Xpert range of dishwashing products. To take their brand visibility up a notch and stimulate a new target audience, we worked to refresh their visual identity and reflect a more current and relevant brand with new goals, products, offers, and brand values.
We worked with different product verticals to identify and tackle the brand’s key targets.
As a consistently evolving brand with new business goals, product verticals and a new audience to attract, its visual brand language must showcase the brand’s expertise and influence. We reimagined and curated Xpert’s packaging designs and digital assets for new product additions.To make the brand stand out and establish a striking brand personality, we designed the packaging and carton designs with a colour scheme that calls for attention and identifies with the brand’s content and products. Adding new products such as Xpert Dishwash Paste packaging, print banners for Xpert Ultra Dishwash Gel and packaging redesign for Xpert Top Load/Front Load to the brand’s arsenal, we redesigned the entire product range with different sizes and seven language adaptations in Hindi, Punjabi, Bengali, Marathi, Kannada, Oriya, Tamil for multiple target groups.
Xpert’s entire brand ecosystem is designed to improve its brand image and build a solid relationship with the audience through digital assets, TVC Creation and Storyboarding. The ad campaign creation for Xpert features the sensational Bollywood actress Vidya Balan bringing her trendsetting glamour and ethical integrity as a powerful addition to the brand’s voice. The rebranding of Xpert instantly connects with women in every Indian household by ensuring squeaky clean dishes and surfaces at minimal effort.
Reimagining Xpert’s visual transformation has lent the brand a striking new personality that stands out against its competitors and incites a strong recall in the minds of its target audience across India.
We focused on bringing out the brand’s vision by introducing new products with a modern look and feel, showcasing how the Xpert cleaning experience has evolved to make a difference in women’s lives by offering unmatched kitchen hygiene.