Pro-ease Lovingle is another one of RSPL’S successful ventures bringing the world of comfort and luxury into the Indian baby care industry. It is the result of RSPL’s long-held ritual of disruption, making luxury diaper pants a product that does more than its job by offering a sense of peace every night with excellent value for money at the same time. Our work with Lovingle marks their brand establishment and marketing journey right off the track with a distinct brand value and identity reflected through their new product packaging designs, ad campaigns, social media creatives and other digital assets.
We worked with different product verticals to identify and tackle the brand’s key targets.
With Pro-ease Lovingle, we started with the logo and used an inviting colour scheme that is visually captivating and feathery soft to the eyes. The brand colour scheme is thoughtfully chosen with delicate white and blue as primary colours with orange and brown highlights to reflect the brand’s soft, baby-like feel.
Taking a sensitive approach to the brand’s product packaging and carton designs, we ensured a unique visual identity for the baby care business in seven language adaptations (Hindi, Punjabi, Bengali, Marathi, Kannada, Oriya, and Tamil) according to the targeted market segments.
Keeping the visual clutter at bay, we designed the POSM (Point of Sales Materials), including hangers and brand posters, while keeping in mind the key aesthetic principles of the brand, giving the products a soothing caress of safety and comfort.
The brand’s digital assets, including website banners, 3D packshots and social media creatives used in the ad campaign creation, are done keeping a consistent visual image of Lovingle as a faithful companion in the beautiful journey of parenthood.
Lovingle’s brand journey as a disruptive force in the baby care market has made its mark as a trusted caretaker of babies and a companion at arms for parents. The packaging and design work on Lovingle’s premium range of products truly brings the brand’s vision to life.
Lovingle’s transformation as a modern baby care brand successfully fulfils its purpose of aiding parents across India in nurturing their little bundle of joy in a safe and comfortable environment that is essential in their early stages of development.